Am I cazy?

When I describe the rationale behind my design philosophy, people often look at me like I am crazy. See what you think….

When redesigning parts, my ideal goal is to design the part so that it will never fail. Of course by extension; this means that once dealers have purchased enough of a particular part to refit every one of their machines, I will never sell another of that part again. (Not necessarily the best long term business model one might say.) On one level, I would have to concede that designing myself out of a market may not seem to make sense. However, I look at things a bit differently. (Perhaps that is my insanity speaking!) I feel that doing the right thing is always the best way to go. My feeling is, that there are plenty of parts that can stand improvement. So if I exhaust the market in one part, there will be plenty of others to take its place. I also love the idea of stemming the tide of failed parts enlarging our landfills. The idea of preventing waste and saving my customer’s money seems like a worthy alternative to me. In fact for me; choosing to design a part so that it intentionally does not last forever, is crazy!